HubSpot Sales vs. Vocus.io
Find out why Vocus.io is the best alternative to HubSpot Sales.
Like HubSpot Sales (formerly Sidekick), Vocus.io is a Chrome extension for Gmail that works great for tracking your emails, mail merge, and automated follow-ups. Both apps are useful for sales outreach, fundraising, recruitment, media outreach, and more.
Pay only for what you need.
Vocus.io offers a specialized, best-of-breed solution for emails you send with Gmail. HubSpot Sales, on the other hand, tries to cover all of your sales and marketing needs, resulting in a single vendor stack and long-term lock-in.
Do you use Wordpress? ActiveCampaign? Salesforce?
If you use multiple marketing tools from different providers, Vocus.io is the right solution as it does not lock you in. It plays well with others.
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Vocus.io differs from HubSpot Sales, aka Sidekick, in three ways: price, features, and experience. Learn more below.
HubSpot Sales' plans are $0/$400 per month, billed annually.
Vocus.io does not lock you in with annual payments. It comes in three packages: $5, $10, and $20. Each one is reasonably priced, offering higher bang for the buck compared to the competition.
The following comparison is between Vocus.io Professional and HubSpot Sales Pro.
Hubspot Sales Pro
|Email and link tracking|
|Snippets & templates|
|Snooze and scheduling|
|One-on-one auto followups|
|Single- and multi-stage mail merge|
|Email verification and prospecting|
|Auto BCC and Salesforce integration|
|Teams and centralized billing|
|Zapier & API integration|
* HubSpot Sales' monthly rate increases from $50/mo to $400/mo, effective November 1, 2017.
As you can see, Vocus.io offers far more than HubSpot Sales' top tier.
Even when it comes to mail merge and follow-ups, HubSpot Sales' key features, Vocus.io shines with personalized attachments and per-recipient tracking (i.e. you know who among multiple email recipients opened the email).
Finally, if you use CRMs from other providers (i.e. Salesforce or Pipedrive), you definitely want to take advantage of how well Vocus.io plays with others. On top of Zapier integration, it comes with an auto-BCC feature to integrate with CRMs.
HubSpot Sales operates in a way that can feel too heavy and complicated, inserting Hubspot brands and buttons in different views of Gmail. On the other hand, Vocus.io is simple and lightweight. You can access all its features right within Gmail, as if they are native tools.
Despite its simplicity, Vocus.io is as powerful as HubSpot Sales. Both products are feature-rich email tracking & outreach tools. The big difference? Vocus.io is great at what it does, not trying to be your only Marketing Technology provider.
This summary was written in October 2017. For a more accurate comparison that might include recent updates, we encourage you to skim through HubSpot Sales' website and ours, especially under the pricing pages.