Lemlist vs Vocus.io

Considering to switch from Lemlist or a Lemlist competitor? Find out why Vocus.io is the best alternative. It differs in three ways: price, features, and experience. Below is our summary.


Lemlist offers three tiers/plans: Silver, Gold, and Platinum. The cost of each plan varies for monthly and annual subscriptions. These plans mostly differ by whether you're part of a team or not, and whether you require integrations. When you sign up, Lemlist offers a 14-day free trial.

Billed Monthly: $29, $49, and $99
Billed Annually: $290, $490, and $990

On the other hand, Vocus.io will only accept monthly payments, with three payment plans: $5, $10, and $20 per month. There is no upfront payment with Vocus.io and it doesn't matter whether you're part of a team or a solo user. The free trial lasts for 30 days.

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The following comparison is between Vocus.io Professional and Lemlist Gold.

Vocus.io Professional

Lemlist Gold
Price $20 $49/mo or $490/yr
Email and link tracking
Calendar scheduling
Branded URLs
Snooze and scheduling
One-on-one auto followups
Single and multi-stage mail merge
One-on-one email and link tracking
Auto BCC and Salesforce integration
Teams and centralized billing
Zapier & Webhooks integration
API Integration

Some notable features

  • Lack of one-on-one email and link tracking: Lemlist does not support tracking email opens and link clicks sent from Gmail compose window. It doesn’t function outside Campaigns. Vocus.io on the other hand supports both scenarios: records email opens and link clicks via Campaign reports and one-off tracking via Email Tracking.
  • Lack of one-on-one followups: Lemlist does not allow you to create followups within your everyday Gmail conversations. It doesn’t function outside of Campaigns. Vocus.io supports both scenarios: bulk email followups via Campaigns and one-off followups via Auto Followups.


Vocus.io and Lemlist are of different product breeds even though they have feature overlaps. Vocus.io lives within your Gmail/GSuite, improves your overall workflow, and bulk outreach (via campaigns) is one of many features it provides. It's the Swiss-Army knife for email outreach. Lemlist is a single purpose and standalone product that is only meant for mass outreach - i.e. will not help you when reaching out to a single lead from your Gmail.

This summary was written in October 2020. For a more accurate comparison that might include recent updates, we encourage you to skim through Lemlist's website and ours, especially under the pricing pages.

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